As early as elementary school some parents feel compelled to establish their children's digital identities. However, the next generation may not be as interested in social media as we think. ​

"58% of teenagers said they had taken at least one break from at least one social media platform... It was getting in the way of schoolwork or jobs, with more than a third of respondents citing this as their primary reason for leaving social media. Other reasons included feeling tired of the conflict or drama they could see unfolding among their peer group online, and feeling oppressed too by the constant firehose of information.” http://ow.ly/PUAO30lGorE